School of Good Trouble

School of Good Trouble

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School of Good Trouble
School of Good Trouble
Use your power for good: An ethical scicomm framework for making a difference in the academy

Use your power for good: An ethical scicomm framework for making a difference in the academy

Borrow these ideas today! (A conceptual framework, a reflection tool, and an action plan you can put to work immediately)

Bethann Garramon Merkle's avatar
Bethann Garramon Merkle
Feb 10, 2025
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School of Good Trouble
School of Good Trouble
Use your power for good: An ethical scicomm framework for making a difference in the academy
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Four frogs dressed in academic-style clothing sit on stools around a table, all commenting on the same job application. Frog 1: The last guy gave 4 public lectures but this one only ran 2 summer camps. Frog 2: How does anyone get funding for this stuff, let alone publish it? Frog 3: Why do they waste so much time on this? Frog 4: Not a good fit here, obviously.
Devaluing scicomm happens in myriad, subtle ways in academia. However, it also happens in readily identifiable ways that we can work together to correct. (Image: Avery Davis; part of Fig. 5 in Broder & Merkle et al. 2024)

As regular readers well know, I leverage evidence-based scicomm approaches to create tools that people can use to take action to make their efforts to share science more effective and ethical. I’m driven to create these tools (and to conduct the underpinning research) because ethical science communication is vital, given that we hope society will use science to make policy, civic, and personal decisions.

Unfortunately, institutional and systemic hurdles in academia complicate, constrain, and undervalue efforts to share science effectively and ethically.1 After years of working within our own institutions to help them recalibrate, some collaborators and I2 recognize that:

  1. Plenty of other people also think academia/higher ed can be better. In fact, there are thousands of …

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